Strong distribution network — Over the years IMAX Corporation has built a reliable distribution network that can reach majority of its potential market.
Also, Microsoft has opportunities to improve the attractiveness of its products through continuous improvement of their security features. While these new ventures have a long way to go before catching up to IMAX technologically or in terms of brand, big exhibitors like Regal and Cinemark which offers XD, in addition to IMAX have vast theater networks and sizable cash flows.
For instance, the company can establish an alliance with a hardware manufacturer to create hardware products that use Windows OS.
As it grows in size and scope, IMAX will need to exhibit the same discipline that got it to this point or risk diluting its brand equity.
New customers from online channel — Over the past few years the company has invested vast sum of money into the online platform. Many of the foreign regions where the company is looking to move into have budding middle classes with a burgeoning demand for a big-screen experience.
This brand portfolio can be extremely useful if the organization wants to expand into new product categories. Dominant brand image Product alignment with positive externalities Strong alliances with other firms The Microsoft brand is one of the strongest in the computer hardware and software market.
Microsoft must maintain effective responses to Ima corporation swot analysis the factors shown in this SWOT analysis.
It represent a great opportunity for IMAX Corporation to drive home its advantage in new technology and gain market share in the new product category. Additionally, should the company want to move into other markets, the strength of its technological offerings will likely give it a leg up on competition.
This is one of the major limitations of SWOT analysis. In the next few years the company can leverage this opportunity by knowing its customer better and serving their needs using big data analytics.
Secondly the supply of new products is not regular thus leading to high and low swings in the sales number over period of time. Good Returns on Capital Expenditure — IMAX Corporation is relatively successful Ima corporation swot analysis execution of new projects and generated good returns on capital expenditure by building new revenue streams.
Free Press, A. It has successfully integrated number of technology companies in the past few years to streamline its operations and to build a reliable supply chain. As it grows into new areas, its operations are constantly under pressure.
We do not believe the recent underperformance of the stock reflects the state of affairs or the progress the company is making as it seeks to penetrate new movie-going markets.
The Canadian company, to its credit, is highly selective, with an impressive track record to boot. Organizations also assess the likelihood of events taking place in the coming future and how strong their impact could be on company's performance.
The company needs to be careful then, as it strives to break more ground in more nations, to not overexpose itself to one or two exhibitors in exchange for quicker foreign market penetration. Even though IMAX Corporation is spending above the industry average on Research and Development, it has not been able to compete with the leading players in the industry in terms of innovation.
Right now the investment in technologies is not at par with the vision of the company. Thus, IMAX is forced to rely on a handful of films every season to support its growth and achieve its vision for financial improvement. Another threat facing the company is piracy, which is especially rampant in many developing countries.
Intense competition — Stable profitability has increased the number of players in the industry over last two years which has put downward pressure on not only profitability but also on overall sales. This factor is a weakness because it limits the attractiveness of Microsoft products.
Liability laws in different countries are different and IMAX Corporation may be exposed to various liability claims given change in policies in those markets. This can impact the long term growth of IMAX Corporation Organization structure is only compatible with present business model thus limiting expansion in adjacent product segments.
At its recent price level, we think now is a good time to consider IMAX shares. The strong brand image and positive externalities are among the major contributors to such market position.
It provided an evaluation window but not an implementation plan based on strategic competitiveness of IMAX Corporation SWOT is a static assessment - analysis of status quo with few prospective changes. This SWOT analysis of Microsoft Corporation highlights the necessity of strategies geared toward further innovation and diversification of the computer hardware and software business.
Microsoft also benefits from positive externalities with existing products in the market. Business diversification Innovation for computer hardware products Stronger security against cybercrime Microsoft Corporation is primarily a software business that heavily relies on the popularity of the Windows operating system.
As circumstances, capabilities, threats, and strategies change, the dynamics of a competitive environment may not be revealed in a single matrix. Opening up of new markets because of government agreement — the adoption of new technology standard and government free trade agreement has provided IMAX Corporation an opportunity to enter a new emerging market.
In this regard, cyber security is a product aspect of competition among firms in the computer hardware and software industry. Thus, the opportunities shown in this area of the SWOT analysis of Microsoft indicates the need for diversification and product improvement.
Free Press, ; L.Essay about Ima Corporation Swot Analysis Case introduction and background The IMAX corporation has been at the forefront of groundbreaking movie technology since the s.
Their expertise in multi-screen, large-format filmmaking that creates an immersive experience has suffered relatively few competitors over the years. Allergen SWOT Analysis Name Institution Allergen SWOT Analysis Founded inAllergen is among the most powerful and effective pharmaceutical companies in United States of America.
It is a multi-specialty corporation that has been developing, commercializing and discovering the groundbreaking pharmaceuticals, medical devices etc. The SWOT analysis is a simple, albeit comprehensive strategy for identifying not only the weaknesses and threats of a plan but also the strengths and opportunities it makes possible.
HTC Corporation - SWOT Analysis examines the company’s key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy. HTC Corporation (HTC or “the company”) is engaged in the research, development and manufacture of smart handheld mobile devices.
An entrance sign at a Microsoft Dubai office. Microsoft Corporation’s SWOT analysis shows that the computer firm’s internal and external strategic factors point to the importance of product innovation and business diversification.
IMAX Corporation SWOT Analysis / Matrix Business Essays, Term Papers & Research Papers SWOT analysis is a strategic planning tool that can be used by IMAX Corporation managers to do a situational analysis of the firm.Download